Free
£0
Every tool, no card
- 1,500 welcome credits for your first 30 days
- 750 credits a month on your home account
- Connect every account you run, free and never limited
- Diagnostics, budget pacing and the weekly digest, free
Pricing.
Every tool works on every plan, the free plan included, at one rate card: 1 credit is 1p. Reading and analysing your own account is free. A paid plan adds a monthly credit allowance and the always-on services: real-time alerts and monitoring, the portfolio view and full history. Connecting accounts is free and never limited.
One rate card Every tool on every plan · 1 credit = 1p
Plans.
Start free. Every tool works on the free plan; a paid plan adds a monthly credit allowance and the always-on services. Reading and analysing your own account costs nothing, and any call over 100 credits tells you its price before it runs. Each plan maps to an MCP access level; see access for the per-level rate limits.
Plan
Always-On
One business that wants AdTAO watching all the time
Monthly
£39 /mo
3,000 credits a month, any account
- Every tool, at the same rate card
- Real-time alerts and monitoring
- Portfolio view (Group Intelligence) and several accounts together
- Full history
MCP access · Professional
Plan
Pro
Busy accounts and small agencies
Monthly
£200 /mo
25,000 credits a month
- Everything in Always-On
- More credits at a better rate
- Weekly digest
- Changes only when you approve them
MCP access · Professional
Plan
Agency
Agencies running a book of accounts
Monthly
£750 /mo
115,000 credits a month
- Everything in Pro
- White-label diagnostic
- Prospect audits included
- Higher MCP rate limits
MCP access · Professional+
Plan
Enterprise
Large portfolios, sized by contract
Monthly
£2,000+ /mo
400,000+ credits a month
- Everything in Agency
- Allowance set to your portfolio
- Highest MCP rate limits
- Talk to us to size it
MCP access · Enterprise
What pricing scales on.
Credits used
One rate card for everyone: 1 credit is 1p at list. Calls that draw on what AdTAO knows from other accounts, predictions and campaign builds use credits; failed calls and checks that change nothing do not.
Monthly allowance
Each plan includes credits every month: 3,000 on Always-On, 25,000 on Pro, 115,000 on Agency and 400,000 or more on Enterprise. A bigger commitment buys each credit for less.
Always-on services
From Always-On up: real-time alerts and monitoring, the portfolio view across a manager account, and full history. These run all the time, so they come with a plan rather than by the call.
Never priced
Connecting accounts, budget management, reading and analysing your own account, plain changes, the issue scan, budget pacing and the weekly digest are free on every plan.
What AdTAO doesn’t price on.
Not users. Not seats. Not features: every plan has every tool. Connecting an account, a manager account or a whole portfolio is free and never limited, and so are budget management, the issue scan, budget pacing and plain changes. Credits pay for what AdTAO adds beyond your own account: what it knows from other accounts, predictions and campaign builds. Any call over 100 credits tells you its price before it runs.