What this is.
The canonical definitions store for every term used across the site. Each entry has a stable URL and a stable anchor; pages link here rather than redefining terms in-place. Definitions change rarely; when they do, the URL stays the same.
All terms
A
- Account trajectory
- The slope of an account’s position over time — the path a Google Ads account is taking, not just the snapshot. AdTAO tracks trajectory as a first-class signal because two accounts with identical current metrics but oppos …
C
- Canonical source
- The system of record. AdTAO’s public site is a derivative-content layer; the authoritative records live in the public SN21 repository, in on-chain validator output, and in the deployed MCP server’s manifest. The three pr …
- Conditional prior baseline
- The launch baseline that SN21 miners must beat to earn emissions in an epoch. Per episode it is the historical mean actual outcome for the same `(campaign_type, action_type)` over a rolling training window; per epoch a m …
E
- epoch
- A discrete time-window over which SN21 miner predictions are scored and rewarded. Each epoch has a defined block-range start and end, an epoch type (Search, PMax, Shopping, Consolidation, Championship per the SN21 epoch …
K
- k-anonymity
- A data-publishing constraint that requires every published aggregate to be derived from at least k contributing accounts. AdTAO’s default floors are n ≥ 10 accounts for cross-account aggregates and n ≥ 5 for placement-le …
T
- TRUST framework
- A measurement-trust ladder used across AdTAO to condition peer comparisons on whether a comparator account’s conversion data is reliable. Levels reflect the quality and completeness of conversion tracking, not advertiser …